Since its first edition emerged on the newsstands in 1999, EXECUTIVE has been dedicated to providing its readers with the most up-to-date local and regional business news. EXECUTIVE is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail. Our reporting seeks to be objective, accurate and focused on bringing the reader the real story, while never allowing commercial interests to control the editorial content.
Our passion for business, inside access and uncanny foresight continue to earn the magazine high praise, while empowering us to raise the standard of journalism in Lebanon. Over the past four years, EXECUTIVE has proven to be the premier source of local business and current affairs, providing insight into all relevant issues in the country. However, not to be limited by local news, EXECUTIVE magazine has regional vision and discusses economic issues facing other countries in the Middle East, including the Levant, Iraq, Jordan and Saudi Arabia, to name a few.
No matter the topic at hand, EXECUTIVE aims to bring maturity to every story it publishes. Our vast resources enable EXECUTIVE to continuously deliver compelling, internationally conscious journalism that meets with the high quality standards of the magazine to ensure that readers are never disappointed.

MISSION

EXECUTIVE is dedicated to providing its readers with the most up-to-date local and regional business news. Covering all the major sectors (banking, finance, insurance, technology, tourism, hospitality, media, and retail etc.), and all the relevant issues, our reporting seeks to be objective, accurate and focused on bringing the reader the real story.

EXECUTIVE offers its readers balanced analyses with in-depth coverage of current issues facing corporate Lebanon and the Lebanese economy. The geographic location of Lebanon obliges us to achieve regional vision by discussing economic issues of the Levant and the Gulf countries.

In an effort to bring our readers mature analyses of issues, EXECUTIVE makes sure it publishes articles of the highest quality, written by the best international and regional writers.

To illustrate our commitment to maintaining the integrity of our reporting, EXECUTIVE is reintroducing investigative journalism to the Lebanese market, with the aim of obtaining clear and accurate information on the main economic issues at hand. It is the credibility of EXECUTIVE’s stories that lends our product the reputation for being a reference for local and foreign decision makers interested in investing in our country.

The main goal of EXECUTIVE Magazine is to reintroduce our readers to what business journalism should be, as compared to what it is today.



OUR TEAM

Yasser Akkaoui, Editor-in-Chief, has been representing the interests of EXECUTIVE magazine since 2001. He has an ethical obligation to make sure the magazine supplies its readers with the highest journalistic standards and guarantees the integrity of every article published by ensuring the issues and concerns of corporate Lebanon are given the importance they deserve. As editor-in-chief, Mr. Akkaoui is also in charge of selecting current events in corporate Lebanon that prove useful and interesting tools to EXECUTIVE readers.

In his capacity as managing director, Mr. Akkaoui applies a system that promotes improvement and provides a forum for all ideas to be introduced and discussed in order to avoid promulgating a stagnant environment. Commercially, Mr. Akkaoui ensures that EXECUTIVE meets its financial targets and accordingly, analyzes the needs and expectations of newsstand buyers and subscribers in an effort to maximize readership. He strives to ensure that EXECUTIVE continues to be the leading media in the region, reaching the highest level of journalistic integrity.

Michael Karam, Editor, was educated at Seaford College and Buckingham University, where he majored in English literature, history and politics. In 1992, he returned to Lebanon, where he initially taught English at the American University of Beirut before moving into journalism. He was previously a reporter and features editor on the Beirut Daily Star and has written for The Times, Sunday Express, Esquire and a host of regional publications. He is the author of numerous articles on Lebanese wine and writes on Lebanon and North Africa for the Wine Report, the best selling annual published by Dorling Kindersley. In 2001, he started writing for EXECUTIVE and became editor of the magazine by 2002. His role is to implement the editorial mission strategy by setting priorities for editorial staff and freelance contributors, including the assignment and commissioning of stories and setting of deadlines, while developing a culture of professionalism and integrity.

Roula Emanuel, Corporate Sales, joined the EXECUTIVE team in 2000 as a part-time telemarketer. She has been part of the fulltime staff since 2002 and is responsible for the shelving and merchandising and the direct sales of subscriptions through telemarketing, the renewal of subscriptions, organizing the monitoring sheet of the magazine, ensuring customer satisfaction and the corporate sales.

Graziella Nassar, Marketing Manager, received her marketing and business degree from Notre Dame University before joining the EXECUTIVE marketing staff in April 1999. She heads the marketing team, sets the marketing strategy of the magazine and is in charge of the three main branches of the department, including advertising sales, distribution circulation and telemarketing.

Karine Ayoub, Marketing Executive, studied hotel management at the Hoteliere de Lausanne. She began working with the EXECUTIVE marketing department in 2003, where she is in charge of contacting clients, implementing marketing strategies, collecting ads, promoting the magazine and representing EXECUTIVE at press conferences.

Michele Nammour, Marketing Executive, is part of the marketing team and deals with contacting clients, the PR of the magazine, as well as sales. She negotiates deals with clients to sell ad space in the magazine and represents the magazine at press conferences.